Cookie Policy

Last Updated: June 16, 2026

This Cookie Policy explains how Tempus Luxury, LLC ("Persona Jewelry," "we," "us," and "our") uses cookies and similar tracking technologies to recognize you when you visit https://www.personajewels.com (the "Site") or interact with our emails, advertisements, or social-media content related to our memorial jewelry store (collectively, the "Services"). It explains what these technologies are, why we use them, and the choices available to you.

1. What Are Cookies?

Cookies are small text files that are stored on your computer or mobile device when you visit a website. They allow websites to function more efficiently and provide information to site owners about user behavior and preferences.

• First-party cookies are set directly by Persona Jewelry (the website owner) and are used to operate the Site and remember your preferences

• Third-party cookies are set by parties other than Persona Jewelry -- such as analytics providers, advertising networks, and social media platforms -- and may track your activity across different websites and over time

2. Why We Use Cookies

We use first- and third-party cookies for the following purposes:

• Strictly Necessary Cookies -- essential to provide the Services, including secure checkout, account authentication, fraud prevention, shopping cart functionality, and cookie-consent management. These cannot be disabled without significantly affecting Site functionality

• Functional Cookies -- remember your preferences (such as language, region, and saved cart) so you do not need to re-enter them on each visit

• Performance and Analytics Cookies -- help us understand how visitors use our Site, which pages are most popular, where visitors come from, and whether our marketing campaigns are effective. We use this data in aggregate to improve Site performance and user experience

• Advertising and Targeting Cookies -- enable us and our advertising partners (including Meta/Facebook and TikTok) to deliver relevant advertisements, measure their effectiveness, and retarget visitors who have previously interacted with our Site or products

• Social-Media Cookies -- enable content-sharing features and social login integrations. These cookies may track your browser activity across other websites and platforms

3. Cookie Table

The table below identifies the specific cookies we currently use. Cookie names, providers, and lifespans may change over time as technology and our services evolve; we update this table periodically.

Cookie Name	Provider	Purpose / Description	Type	Lifespan
_shopify_session	Shopify	Maintains your shopping session (cart, login state)	Strictly Necessary	Session
_shopify_y	Shopify	Identifies unique visitors for analytics and fraud prevention	Strictly Necessary	1 year
_shopify_fs	Shopify	First-session tracking for analytics	Strictly Necessary	1 year
cart	Shopify	Stores your shopping cart contents	Strictly Necessary	2 weeks
secure_customer_sig	Shopify	Authenticates logged-in customer sessions	Strictly Necessary	20 years
__cf_bm	Cloudflare	Bot detection and site security	Strictly Necessary	30 minutes
_shopify_sa_p	Shopify	Tracks marketing campaign attribution (source, medium)	Functional	30 minutes
_shopify_sa_t	Shopify	Tracks time-based marketing attribution	Functional	30 minutes
_ga	Google Analytics	Distinguishes unique users; website usage statistics	Analytics	2 years
_ga_XXXXXXXX	Google Analytics	Stores and counts page views for GA4 properties	Analytics	2 years
_gid	Google Analytics	Distinguishes users; user journey tracking	Analytics	24 hours
_gat	Google Analytics	Throttles request rate to limit data collection	Analytics	1 minute
_fbp	Meta (Facebook)	Ad delivery and retargeting across Meta platforms	Advertising	3 months
_fbc	Meta (Facebook)	Stores click ID from Facebook ad links	Advertising	2 years
_ttp	TikTok Pixel	Tracks conversions and ad performance on TikTok	Advertising	13 months
ttclid	TikTok	Stores click ID from TikTok ad links	Advertising	7 days
ln_or	LinkedIn	Tracks LinkedIn Insight Tag conversions (if active)	Social Media	1 day

Note: Google Analytics property IDs (shown as XXXXXXXX above) correspond to your specific GA4 measurement ID. Replace with your actual property ID before publishing. Third-party providers such as Google, Meta, and TikTok may update cookie names, purposes, or lifespans; refer to their current documentation for the most accurate details.

4. Legal Basis (GDPR / UK GDPR)

For visitors from the European Economic Area (EEA) or the United Kingdom, we rely on the following legal bases for cookie-related processing:

• Legitimate Interest (Article 6(1)(f) GDPR): for strictly necessary cookies required to operate the Site securely, process transactions, and prevent fraud. These cookies are essential and do not require consent

• Consent (Article 6(1)(a) GDPR): for all functional, analytics, advertising, and social-media cookies. We request your consent when you first visit the Site and do not activate non-essential cookies until consent is given. You may withdraw consent at any time through our cookie preference center

5. Global Privacy Control (GPC) and Do Not Track

5.1 Global Privacy Control (GPC)

If you visit our Site with the Global Privacy Control (GPC) opt-out preference signal enabled in your browser or device, and depending on where you are located, we will automatically treat this as a request to opt out of the sale or sharing of your personal information for cross-context behavioral advertising or targeted advertising purposes for that browser or device session.

If we are able to associate the GPC signal with a customer account, we will apply the opt-out to that account as well. GPC signals are honored to the extent required by applicable law, including the California Privacy Rights Act (CPRA) and similar state laws.

To learn more about Global Privacy Control and how to enable it in your browser, visit https://globalprivacycontrol.org/.

5.2 Do Not Track (DNT)

Some web browsers transmit a "Do Not Track" (DNT) signal to websites. The Site does not currently respond to DNT signals because there is no universally accepted technical standard for how websites should honor them. We encourage you to use our Cookie Preference Center or the GPC mechanism instead, both of which provide clearer and more reliable control over your privacy preferences.

6. Managing Your Cookie Preferences

You have several options to control or opt out of cookies:

6.1 Cookie Banner and Preference Center

When you first visit the Site, a cookie consent banner will request your consent for non-essential cookies. You may accept all cookies, reject all non-essential cookies, or customize your preferences by category. You may revisit and update your preferences at any time by clicking the "Cookie Settings" link in the Site footer.

6.2 Browser Controls

Most browsers allow you to refuse, delete, or block cookies through browser settings. Please note that disabling cookies may affect Site functionality, including your ability to complete a purchase or maintain a logged-in session. Instructions for managing cookies vary by browser; consult your browser's help documentation for guidance.

6.3 Mobile Advertising Controls

On iOS devices, you may limit ad tracking through Settings > Privacy & Security > Tracking. On Android devices, you may opt out through Settings > Privacy > Ads. Note that opting out limits interest-based advertising but does not eliminate all ads.

6.4 Industry Opt-Out Tools

• Network Advertising Initiative (NAI) opt-out page: https://optout.networkadvertising.org/

• Digital Advertising Alliance (DAA) opt-out page: https://optout.aboutads.info/

• European Interactive Digital Advertising Alliance (EDAA) opt-out: https://www.youronlinechoices.eu/

6.5 Platform-Specific Opt-Outs

• Google Analytics: Install the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout

• Meta (Facebook/Instagram): Manage ad preferences at https://www.facebook.com/ads/preferences or through the Facebook app settings

• TikTok: Manage ad personalization through TikTok app settings > Privacy > Personalized Ads, or visit https://ads.tiktok.com/i18n/optout/

7. California Privacy Notice (CCPA / CPRA)

California residents have the right to opt out of the "sale" or "sharing" of personal information (as those terms are defined under the CCPA/CPRA). Certain advertising cookies described in this Policy -- including Meta Pixel and TikTok Pixel -- may be considered "sharing" personal information for purposes of cross-context behavioral advertising under California law.

To exercise your opt-out right:

• Click the "Do Not Sell or Share My Personal Information" link in the footer of our Site

• Use the Global Privacy Control signal in your browser (see Section 5.1)

• Email us at info@personajewels.com with the subject line "California Privacy Request -- Do Not Sell or Share"

We will not discriminate against you for exercising this right.

8. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, applicable law, or for other operational or regulatory reasons. When we update this Policy, we will revise the "Last Updated" date at the top of this page. For material changes that affect the legal basis for processing (e.g., adding new advertising cookies), we will request renewed consent where required by applicable law.